Emilio Moro Award and pilot project
Izurun Technology was the winning company in the “End Customer Knowledge” Challenge launched by Bodegas Emilio Moro in 2021.
Izurun Technology was the winner of the End Customer Knowledge Challenge, launched by Bodegas Emilio Moro for its intrapreneurship program in conjunction with CEPA 21 in mid-2021.
The challenge was to understand who drank their wines and why, and the solution designed was the “MyWineManager” platform, which manages and processes information to provide Bodegas Emilio Moro with relevant information on:
Social networks:
- Relevant information from Facebook/Instagram: types of wines that different users like
- Vivino: user reviews
- Own e-commerce: Offering gender and age of your customers
And management of the crossing of information from the 3 data sources.
PHYSICAL ESTABLISHMENTS. Strategies for understanding end customers in HORECA.
CLUB BEM. Pilot project for the development of a wine club.
