Izurun Technology won the "End Customer Knowledge" Challenge launched by Bodegas Emilio Moro in 2021.
Izurun Technology won the End Customer Knowledge Challenge, launched by Bodegas Emilio Moro for its intrapreneurship programme alongside CEPA 21 in mid-2021.
The aim of the challenge was to get to know the people who drank their wines and their reasons for doing so, and the solution designed was the "MyWineManager" platform, which manages duly processed information to provide Bodegas Emilio Moro with relevant information on:
Relevant Facebook/Instagram information: type of wines liked by different users
Vivino: user reviews
Own e-commerce: Offering customers’ gender and age
And managing the cross-referencing of information from the 3 data sources.
PHYSICAL ESTABLISHMENTS. Strategies for end-customer knowledge in the hotel, restaurant and café sector.
CLUB BEM. Pilot project for the development of a wine club.